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Richard Ruekema

Wow - sound fantastic! With so many benefits, why would Polaroid not promote this via it's own brand? (I hope this is not an ignorant question!)

DonDodge

Polaroid has been in transition over the past five years with the advent of digital cameras. Polaroid was recently sold to a private equity investor and will be repositioned as a consumer brand company for small electronics.

The new owners are more interested in the consumer marketing side, and didn't want to invest in R&D, create a new market, and compete with all the printer companies.

Zink is one of those rare cases of perfect timing, and finding a jewel hidden in a corporate conglomerate.

Tom Murphy

Did Fujifilm not already do this with their CX printers? No ink, no ribbon, just paper. They call it thermo-autochrome. Its slow but the quality is good

Don Dodge

Tom, You are right. Thanks for pointing out the Fuji CX printers. I asked the people at Zink about this and they confirmed that the concept is the same but the implementation is very different.

Essentially Zink has figured out how to print all the colors in one pass, making it MUCH faster. The CX design requires several passes and additional processes to complete the print. Zink technology can be applied to standard thermal print head technology, while the CX implementation requires a specialized print engine.

The concept and technology are similar. I didn't know about Fuji CX. Thanks for bringing it to my attention.

Don

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