Ajit Nazare at Kleiner Perkins has 7 rules for software start-ups they consider funding. I was on a "future of software" panel at TiECon East yesterday with Ajit Nazre, partner at Kleiner Perkins. Several interesting trends emerged from the panel discussion, but the 7 rules synthesized everything for me.
KP's 7 rules for start-ups
- Instant Value to customers - solve a problem or create value with the first use
- Viral adoption - Pull, not push. No direct sales force required
- Minimum IT footprint, preferably none. Hosted SaaS is best.
- Simple, intuitive user experience - no training required.
- Personalized user experience - customizable
- Easy configuration based on application or usage templates
- Context aware - adjust to location, groups, preferences, devices, etc.
Most start-ups will not align with all 7 rules. But, if you don't follow at least 5 of them...rethink your plan and business model.