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September 25, 2006

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Alan Rimm-Kaufman

"When your ads get syndicated out to an advertising network all bets are off. The percentage of invalid clicks on advertising network sites is much higher than on search engines or tier one content sites." Amen!

To raise the bar, how about Microsoft offering itemized click reporting? Longer blog post on this idea at http://tinyurl.com/m8476

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