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October 13, 2006


Joseph Hunkins

Agree that short clips don't hurt sales - in fact I think it's clear they enhance sales in the short term.

However I'd guess that the old media dogs can't learn enough new tricks to capture anything close to the market share they now enjoy, so they (correctly) see all this as a fight to retain as much control as possible even as the copyright ship is slowly sinking under them.

Contrary to most IMHO TW's strategy is correct - use legal means to slow things down and try to get deep pocketed new media empires to buy rights before it's too late to turn a buck. I'm not rooting for them though.

Mark Zanzig

I think the copyright ship is not sinking at all. The pirates (i.e. YouTube) may have fired a first shot, but the copyright ship has not been hurt at all IMO.

Main reason being that so far the traditional revenue streams have not been hurt, and there was no money to be collected from the pirates. Now that Google has acquired YT they need to monetize their investment. This will be done by advertising, and I bet that copyright holders will show up to collect their share.

If they do not get their share, they will start to sue the pirates big time. And they will eventually stop creating unique quality content.

An interesting question is, who will produce quality content in the future?

Will Google produce quality content? Nope. They urgently need pirated content to fill their servers and to serve targeted ads. They have done in the past (see the Google libraries project and the lawsuits). No, they do not create the content.

What about the users? Well, I agree that some users are true creators who create unique content, but it's just a very small fraction who have enough creativity and technique to create good short movies. Once these creative heads plan for longer movies, they run inevitably into the money problem. To do a long movie, you need more than talent: you need time, equipment, and more talent. In short: you need money. A big pile of it. In other words: users will not be able to create quality content of substantial length.

That leaves just production companies for the production of quality content. They combine money, talent, and a business network to monetize their content. And these guys have a real interest in protecting their content, and they WILL start to sue, see above.

Sooo - I am convinced that the suing of YT (and others) will start soon. And once this has begun, the YT service will fall to pieces. At first, copyright protected content will not be allowed any longer, leaving just boring, uncreative, stuff. Approval times for new clips will increase. Viewers will leave. Contributors will leave. Advertisers will leave.

The acquisition of YT has brought wealth to a couple of youngsters who were determined to get rich quick, no matter what, on the back of content that they KNEW to be copyright protected. I sincerly hope that the media industry gives YT and Google a hard time.

Gregory Talon

Maybe Myspace should have signed a deal with Yahoo! and not Google. Because if myspace was not linked to Google, they should have blocked you tube on myspace... But is that good for myspace?

Take a look to my article about digital marketing of internet pure players :


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