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December 20, 2006

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Comments

Jeff Tokarz

Yes, vertical search will be hot in 2007. However, vertical search engines must do be better job of returning relevant search results. Without this improvement - vertical search will me marginalized.

Steve Morsa

A far better, more robust, and truly disruptive online ad model; offering true pinpoint targeting; will arise in 2007:

Match Engine Marketing (MEM)/paid match...

... with which, for the first time in history (as can be seen in the white paper posted at MatchTo.com and pending patent #11/250,908), advertisers of all sizes and advertising expertise will be able to quickly and easily reach their most desired customers by selecting and bidding on these customers actual traits and characteristics (keytraits); instead of settling for trying to indirectly and problematically reach them merely through the words they enter into little search boxes...or worse, by surreptitiously following them around as they travel from website to website..

The only real question left as 2006 comes to a close is this:

Will it be MSN, Yahoo, AOL, Ask/IAC, NewsCorp, Google...or a qualified, forward-thinking VC, company, or other entity which will be the benefactor of bringing this next multi-billion dollar/year PPC ad platform to the national and international marketplaces?

Web 2.0?

Welcome to PPC 2.0.

Sebastien Provencher

I've posted my top predictions for 2007 on my blog but here's a small taste. I think we agree on a lot of them. BTW, they're all around local search and social media as this is where my interest lies.

1) Atomization: 2007 will see the acceleration of content/functions/applications atomization (decentralization) via the adoption of multiple syndication methods like RSS, XML and APIs.

2) Verticalization: The success of generalist social networks and online video sites in 2006 means that we will see the arrival of a multitude of new specialized players in these two fields.

3) RSS: a clear business model for RSS will emerge.

4) Local will become more social / Social will become more local.

5) Traditional Media will continue to realize that they desperately need to capture eyeballs online, leading to more online acquisitions and/or investments.

6) Long distance & local calls will continue their move towards free.

7) Traditional media will create SEO job positions.

8) Video Monetization: a clear business model will emerge.

9) The proliferation of destination sites without clear business models will lead a lot of them to adopt the B2B business model.

Rasheed

Great post!

It'll be interesting to see where a lot of these prdictions go and how they evolve at internet speed over the year.

VERY exciting times!

awi

Like your idea of mobile web. You should look at the great success of Opera Mini. 8m downloads above 2.5bn page views. They target 30m downloads of their free mobile browser in 2007. Its happening! They also have some pressrelase about search on mobile you should look at

Dave Forde

Don - Great post, do you think blogs will still be in their current form in 2007? We're starting to see many companies integrate them completely to the point where it isn't the standard WordPress or TypePad anymore out of the box

Brian A.

In mirroring your comment from point 3 (Mobile Web) I would say that the widespread adoption of Blogs, and to some degree Wikis, has already begun. I see an ever increasing number of non-technical Blog and Wiki sites spring up, most of which are created by "younger generation". We the developers need to keep an eye on this segment of the online population as they are a driving force in the growth and adoption of new technologies and services.

Winterm00t

I'll admit I've not read all of the forecasting blogs, but here's some predictions I've not seen yet.

- A social networks aggregator allows people to (1) manage multiple profiles/accounts simultaneously (2) use one point of contact for social networking to many social networks.

- Successful social networks become fully networked, allowing many of their their widgets and content to be portable to other web sites and formats. Everyone's web presence becomes a mashup.

- RSS won't be adopted by the mainstream until (1) the 'S' truly stands for simple, and not standalone, and (2) a killer reason exists for the mainstream to use it.

- Content providers are compelled to develop standards or best practices to address copyright infringement and actions for inappropriate behaviors, or governments start to do it for them.

- Virtual worlds proliferate and become specialized (just like social networks!) to meet the demands of users' interests, such as truly child-safe environments and specialized worlds.

Feel free to make any of these happen, so that my future as a prognosticator is secured. :)

Olivier Attia

Although Founder of SCANBUY I am pleased to see SCANBUY in the companies to watch but I am wondering why CameraPhonePicturePlatform is not in the list. Billions of pictures taken every day with these things. Thanks Don. Great blog!

Joost

Great to read Don! I didn't know your blog until now. I hope I may add my expectations of 2007:
1. Consumerization, the adoption of consumer applications (on the web) within the organization, partly due to a new generation of 'digital natives' entering the workforce.
2. Finding information within the organization has become critical due to reorganizations and restructuring. Enterprise portals are starting to become mainstream.
3. Software as a service is becoming interesting enough for business. Translating processes in terms of services when it comes to software, becomes a natural behaviour.
4. Blogging and wiki become natural way to communicate within organizations.
5. Mash up, i.e. breaking up structures (all kinds, information, techniques, organizations) in little pieces and joining them in new meaningful ways, will remain the most dramatic and creative effect of this information age.
6. The world as a whole and the world of business becomes more and more 'real time'; steering the company will be more complex but also more direct.
7. Knowledge management becomes a focus point of management (instead of something academic). The way to organize it will be in terms of 'ownership', bottom up or horizontal, definitely not top-down.
8. Strategy has to be formulated in terms of stories that are credible, understandable and inspiring. Vision will become even more important than it already is.
9. Management of the social environment will start to become an important competence.
10. Work will be done more and more in virtual environments.
11. Virtual worlds and games are becoming ways to communicate in business. Closing the gap between virtual and real world.
12. Strategic issue will be how to organize 'structured chaos' in the company.

gb

Don,
why are you predicting too much into technology than its application?
All those you have mentioned there are just technologies. They are all still horizontal markets and technologies. May be it is because you work for a platform company?

gb

Gareth Plummer

Dear Don,

With reference to your predictions to 2007 I was wondering how much you value the prospect of Power Over Wireless?

With Regards,

Gareth

Gareth Plummer

Dear Don,

I know this is my second email but I just notices you work with Newsgator. I am currently setting up a website call PowerOverWireless.com I intend to add RSS feeds from various sources but I am struggling resolve the issue of RSS feeds to CSS/HTML. Could you advise me on this or advise where I can find a step by step guide from.

With Regards,

Gareth

Annerose

These comments have been invaluable to me as is this whole site. I thank you for your comment.

George

Barcle covers point # 3 (mobile)
and # 5 (search) of you list.

mobile.barcle.com is a mobile barcode
driven search tool.

With over 14 million barcodes the idea
is the convergence of low online pricing
and the mobile ability to be instore
seeing, touch and understanding the
particular product. Just type in the
product's barcode and Barcle will show you
comparitive online pricing. The name of the
product can be confusing. With the barcode you know you have the right item.

QR code is neat but a pipe dream for now.

There is a companion desktop version at
www.barcle.com

Barcle is free and there is nothing to sign up for. Smart and easy..save time and money.

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