Google announced the acquisition of Endoxon, a local search and mapping company based in Lucerne, Switzerland. Yesterday Google announced a cell phone search deal with Orange. Local search and cell phone based search will be tightly integrated in the future, and these two deals enhance Google's position.
The Google Operating System Blog reports "Endoxon has been working on a technology called "blue", that will work worldwide. "blue is visualized information on the web. blue is the clever linking of a world map server, a search engine and a GIS. blue is a high-quality, comprehensive points- and map server, a virtual worldwide marketplace, a search and services platform. The user can search for information or he can visualize his own collected information. The download of selected blue data onto the mobile phone is possible. But blue is not only a vision. Its reality: Endoxon has been collecting, enhancing and geo referencing worldwide satellite and aerial images for a couple of years now."
As you know, I am bullish on Mobile Search, Local Search, and Classified Advertising Search. Google is pressing hard on the Mobile and Local search fronts. The other big players (Microsoft, Yahoo, AOL, ASK) are also testing ideas. I think we will see more acquisitions in this space.