« Can Google magic extend to radio and TV? | Main | How Napster changed the world - A look back 7 years later »

March 29, 2007


TrackBack URL for this entry:

Listed below are links to weblogs that reference Should Microsoft buy DoubleClick? Better double think that one:

» Google, le flambeur from Tech
Microsoft n'achètera pas Doubleclick, l'agence de publicité en ligne californienne, qui lui aurait permis de rattraper en partie son immense retard sur ses rivaux dans ce domaine. Google, une nouvelle fois, vient de lui damer le pion en offrant de paye... [Read More]

» Paris' Mobile Ad Startup ScreenTonic Bought By Microsoft from alarm:clock euro
Microsoft is steadily assembling the various slices of the full advertising spectrum. Last year it acquired Massive, with its expertise in in-game advertising and today it bought mobile advertising focused ScreenTonic. It does seem that Microsoft want... [Read More]


Steve Morsa

Don, I was going to say that; when I first heard about MS's interest in DC; that it seemed to make sense.

You've changed my mind.

If you feel "comfortable" saying, what do you feel DC IS worth?

...and dMarc and SueTube were terrible purchases. The difference here is that at least w/dMarc only their eventual earn-out purchase price is at risk...with SueTube, they could lose billions more...


Don, you might want to take another look at your numbers. It seems like someone else did some digging into DoubleClick's old SEC filings and your revenue estimates are off. DoubleClick reported 126 million in adserving revenues in 2004 while you state 100 million right now?


Spencer Ferguson

I must say, I was 'gung ho' about Microsoft buying DoubleClick... until I read your post. What a ridiculous asking price!


heller ehrman bsd's 1, google dealmakers 0


So... $3.1 billion then.


The comments to this entry are closed.

My Photo

Enter your email address:

Delivered by FeedBurner

Twitter Updates

    follow me on Twitter