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May 10, 2007

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Marc Cohen

I think Bill is correct that traditional media is in decline. However, I would include the Internet as a traditional medium. I just read about a study that found click through rates in Europe have declined steadily over the last two years. Microsoft is really late to the Internet, especially search. I would suggest Microsoft look at truly new advertising media such as ad-supported downloaded music.
Check out the Ad-Supported Music Central blog:
http://ad-supported-music.blogspot.com/

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