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May 17, 2007

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Sanjay Dalal

I posted my analysis on Google's Universal Search after trying it out to find information on one of my favorite sports: baseball.

Google's New Search - Step in the right direction - Still some ways to go
http://googleinnovation.blogspot.com/2007/05/googles-new-search-step-in-right.html

Here was my summary:

Bottomline:

Google's new search technology is an early effort towards making searching for information better. Google has the right vision of integrating the search across various dimensions of Web, Images, Video, Products, etc. and providing comprehensive results. However, implementing this algorithm for new search, producing the results in parallel, and showing the results in a visually appealing and contextually easy-to-understand manner is going to be key as Google moves forward. Google may also be faced with the problem of what a majority of the user population may be seeking: a simpler answer to their search query. The more sophisticated users may appreciate the comprehensive answer that Google will provide. How would Google know whether the user is a layman user or a sophisticated user? One thing is certain though: Google has the ability to mine the world's information and present it in a contextual setting that is relevant to the user. Google just needs to make sure that in creating a new search, it does not make it confusing for the end user, as this would be huge step backward.

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