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May 20, 2007

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» Online classified ads - $3.1B market from Don Dodge on The Next Big Thing
The Washington Post has an interesting story today about the online classified advertising market which [Read More]

Comments

Aaron Fischer

I don't see how news papers can do better at local then a website(please elaborate). What you describe is not a newspaper more a local news outlet that does not currently exist. I find the idea that news papers must change to survive highly flawed. Just because the demand lesses does not mean news print cannot be a profitable buisness. Not everyone uses the web.

Matt

There has recently been an series "News War" on this topic on frontline/pbs. It is online here: http://www.pbs.org/wgbh/pages/frontline/newswar/view/

Robert Gorell

Don,

What if, say, your local papers include The New York Times and The Wall Street Journal?

I hope, and expect, they'll keep their international focus.

There's a great chapter on hyper-local newspaper coverage in Made to Stick (which everyone should buy instead of reading my comments about it).

http://www.madetostick.com/

Although I think you're spot-on in terms of smaller towns, and even some large cities, I'd say the larger opportunity is for them to stop expecting classifieds to be a money-maker. I generally agree with Cuban's comments, but I'm hesitant to think that premium papers should merge with TV stations (yuck!)

Who's the Times supposed to pair up with in that scenario? (And don't say PBS, because we all know that won't/can't happen.)

-Robert

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