LiveDeal takes classified ads Hyper-Local

YP Corp. (OTCBB:YPNT), a provider Internet Yellow Pages announced it has acquired LiveDeal, Inc., a website for online local classifieds and Yellow Pages marketplaces. The deal is worth approximately $12M.

SearchEngineLand says "Classifieds is the third largest Internet ad category, capturing 18 percent of online ad spending according to the IAB, behind only display and search. Traditional U.S. directory and classifieds ad revenues were worth more than $30 billion in 2006."

Craigslist is the leader in online classified ads but there is room for lots of other players. It is a huge market. Local classifieds combined with a local directory of businesses, and a good search engine is The Next Big Thing in my opinion.

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Comments

[Dan Sickles]

Cool. Those yellow pages companies can just ship their books straight to the recycling center ;-)

[James Cooney]

Its true, the market for directories is wide open in many areas, it's what we're trying to do at metrocrawl.com, to provide the level of information you can get for a city like New York or San Francisco for smaller cities like Hartford or New Haven (for now). Someone who helped these varieties of businesses combine without outright purchases might be very successful, if they could get past the exclusivity issues. Cheers.