Internet Advertising spend sets another record

The Internet Advertising Bureau announced today that Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006.

This is why Microsoft acquired aQuantive , an online advertising and marketing company, for approximately $6 Billion in cash. aQuantive is primarily known for its three brand names; Atlas and DRIVEpm for advertisers and publishers, and Avenue A / Razorfish, one of the largest online ad agencies.

Huge growth ahead - The forecast calls for continued growth, doubling in the next four years. Today less than 10% of all ad spending is allocated to online advertising. Newspapers, magazines and TV are just starting to feel the pinch of advertisers moving more of their ad budget online. Newspapers lost $3.1 Billion in ad revenues last year...mostly to online ads.