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December 14, 2007

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Sandeep Sharma

This is a good idea without any doubts as even with Wikipedia's presence, user may want to cross check few things. The format by google is also more market(ing) friendly.

The issue is that google has not got too much success with all initiatives till date (Q&A, gmail still in beta etc.) so they need to move very carefully. User generated content is a tricky business and if they get it right then mutilpier effect would take care of everything. The advantage of wikipedia is that there is no centralized controlling body so users love to drive it. Google would definitely try to monetize this in some way and hence invisible hand would always be there. Another thing is how much patience Google as an organization has for Knol to build up.

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