The MIT Enterprise Forum of Cambridge will host a panel conversation on October 28th to discuss the re-emergence of advertising networks and their growing role in reaching an increasingly fragmented audience.
I will be moderating the keynote panel which will include leaders from advertising agencies and ad networks. We will explore topics including the impact of new economics for the advertising inventory value chain, targeting methods and the future role of advertising exchanges in the ecosystem. We will also dig deep into how "attention data", the social graph, rankings, ratings, preferences, and click stream data may be used to better target advertisements.
Panelists:
Ron Belanger -VP of agency development for Yahoo. Prior to joining Yahoo!, he was VP of search and affiliate marketing at Carat Interactive (now Carat Fusion).
Daniel Jaye, - most recently president of TACODA and played a critical role in the company's sale to AOL/Time Warner. Prior to TACODA, Jaye was founder, CTO and chairman of Permissus and co-founded and was CTO of Engage.
Dwight Merriman is chairman and co-founder of AlleyCorp, owner of Silicon Alley Insider. Merriman is also a co-founder and CTO of DoubleClick, one of the first and largest ad networks.
Mike Troiano is CEO of MatchMine, a network that helps create new revenue opportunities for online publishers. Troiano spent his early career at advertising agencies, and was formerly CEO of Ogilvy & Mather Interactive.
The panel will be moderated by me, Don Dodge, director of business development at Microsoft.
Come on out and join the conversation. We have a great panel and a really interesting set of issues to explore.
Registration and information: http://www.mitforumcambridge.org/oct.html
