Microsoft Bing announced a blockbuster deal with Twitter and Facebook that will bring Real Time streams of Tweets and Facebook updates to Bing’s decision engine. The big news is that Bing will apply ranking, relevance, authority sources, spam and porn detection, and eliminates the duplicate entries. Bing will use lots of indicators of authority. Things like how many followers a user has, how often a tweet is ReTweeted, popular hash tags, etc. Real Time search has been around for a while, but no one has been able to apply all these quality filters so that you actually get useful results.
You can find the new real Time search at www.Bing.com/Twitter
If someone has a lot of followers, his/her Tweet may get ranked higher. If a tweet is exactly the same as other Tweets, it will get ranked lower. Your tweets won’t be included if you protected or deleted them, and tweets don’t last more than 7 days in the index.
Real Time search is in its infancy. Bing has just made a giant leap forward, but there is more left to do. Real Time search will go through the same evolution as text search did 10 years ago. The quality and completeness will improve. The response times and display methods will improve. Bing will learn a lot about how people use RT search over time, and make improvements.
Subscribe - To get an automatic feed of all future posts subscribe here, or to receive them via email go here and enter your email address in the box in the right column. You can also follow me on Twitter @dondodge