Political double speak has been part of PR for a long time, but Google has raised it to new levels today. The New York Times article "New Microsoft Browser Raises Google's Hackles" reports that Google has complained to the US Justice Department and the European Commission that Microsoft's IE7 comes with MSN Search selected as the default search service.
Of course the defaults are easy to change...but that doesn't matter. And of course the FireFox, Safari, and Opera browsers come with Google set as the default search service...but that doesn't matter either. Listen to this quote from Marissa Mayer at Google;
"The market favors open choice for search, and companies should compete for users based on the quality of their search services," said Marissa Mayer, the vice president for search products at Google. "We don't think it's right for Microsoft to just set the default to MSN. We believe users should choose."
Hey Google, why not let the users of FireFox, Safari, or Opera choose which search service they want? Why is Google the default choice? Have you ever tried to change the Google search service in Safari? I tried and couldn't do it. There has been a lot of talk about Google possibly creating its own browser. I wonder what the default search service would be in such a browser? Any guesses?
This isn't the typical David and Goliath story. Google has about $10B in cash, over 7,000 employees, and has about 50% market share for search, so they have the resources to spin the story anyway they want. Google "bought" the AOL search business by paying $1B for a 5% stake in AOL.
The PR "double speak" is kind of humorous, but I am glad I don't work on that side of the business. Geeking out on technology is much more fun.
UPDATE - Readers have made excellent points in their comments, and in their own blogs. Jeremy Zawodny says Google paid Dell to make a Googleized browser/toolbar/search service the default on all Dell PCs. They could do the same with other PC manufacturers and be the default everywhere. Google is already the default search service on Apple's Safari. Firefox, Opera, and other browsers. Jeremy is a high profile Yahoo employee, and MySQL open source guru, not exactly a Microsoft promoter :-)
Shawn Oster points out that Google is the main developer of Firefox since they hired many of the core developers and leaders of the project. Google employees certainly influence the choices made on Firefox.
Microsoft's IEblog points out that when a user installs IE7 it honors whatever choices the user has already made. If the user has chosen Google as their search service, IE7 installs Google as the default service. Secondly, Microsoft has made it MUCH easier to change defaults (two clicks) in IE7 than in previous versions.
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To the poster above regarding Marissa Meyer's comments:
One would argue that Google doesn't allow "Open choice" RIGHT NOW since their "properties" Firefox and Opera don't offer "unfettered choice"...
She suddenly woke up this morning and discovered a new credo?...talking about hypocrisy...
Posted by: | May 01, 2006 at 11:37 AM
You had the same reaction I did...
"The lady doth protest too much, methinks"
Posted by: Erik Schwartz | May 01, 2006 at 11:39 AM
Weird. Google doesn't *develop* Firefox, Opera, or Safari, so I'm not sure what your point is.
Posted by: | May 01, 2006 at 01:11 PM
"Of course the defaults are easy to change...but that doesn't matter"
It's easy to change for YOU and for most techies. It's very hard to change for normal users because that is not part of their action flow, and in addition to this the process is unusual.
Don't underestimate the power of the default settings. By the way, the value of your blog post is not increased with so much bias from you. Of course it's your blog, you can say what you want, and even delete this comment, but frankly since you are a Microsoft employee you can't be given any credit for such a pro-Microsoft stance.
Posted by: Mike | May 01, 2006 at 02:58 PM
Bias? Pro-Microsoft? I don't see any bias in pointing out the hypocracy of Google's statements. In fact more than 25 independent bloggers have written stories on this...all of them incredulous that Google could make such statements.
This is a serious matter. Getting lawyers involved and making complaints to the US Justice Department and the European Commission is more than just whining and PR. Does this action qualify as "do no evil"?
Big companies have PR machines to spin stories, so this is nothing new. I just found it humorous. Henry Blodget wrote in his blog "Hats off to Google for keeping a straight face while complaining about this". My thoughts, exactly. I laughed when I read the quote, but was a little surprised to see that so many people had the same reaction.
Posted by: Don Dodge | May 01, 2006 at 03:18 PM
The Firefox developers now work at Google. How is Firefox not a Google product? Google understands how you "buy out" an open source project. You hire Ben Gooder and all the other core Firefox devs and you have now bought the product. Look at the code commits, guess how much "open source" code is made up of people working at Google?
If Google cares about search then let them lead by example. Let them *stop* paying for the right to be listed as the default search in Firefox. How about they make the default install of Firefox prompt you for what search engine you want instead of defaulting to Google. They should lead by example, not by complaining.
Posted by: Shawn Oster | May 01, 2006 at 07:30 PM
While Google's comments may be somewhat self serving, the fact is that users install Firefox and Opera by choice, and those users are likely sophisticated enough to change the default browser. The Safari case is a different story.
On the other hand, IE is installed by default with the operating system on over 90% of PCs worldwide. Users are not given a choice. In fact, it is impossible for them NOT to install it. And most of those users will just accept the defaults. Likely many corporate IT departments will also disallow user changes.
Posted by: Larry Borsato | May 01, 2006 at 09:40 PM
If you want to add separate search engines to Safari, besides Google, you can install AcidSearch (http://www.versiontracker.com/dyn/moreinfo/macosx/24092) or Safari Enhancer (http://www.versiontracker.com/dyn/moreinfo/macosx/17776). I am the first to admit that this will not be as easy as it should be under Vista to change search engines.
BUT... #1, I am not convinced that Google has any influence over the default engines in any browser. #2, even if they did, Firefox hardly has monopolistic power in the browser market. Microsoft does have a near-monopoly in the browser market as well as the OS market, and this is the specific complaint that Google is making. NOT that it is mean to set a default engine, but that it is an abuse of monopolistic advantage to press for advantages in markets in which one does not have a monopoly.
Posted by: popemark | May 01, 2006 at 11:44 PM
Don, would you agree that monopolies are required to play by different rules?
Microsoft has already been found guilty of antitrust violations. Defaulting the OS, which is a monopoly, to Internet Explorer, and defaulting the search to MSN search, is unquestionably a use of the operating system monopoly to leverage into a different market.
Google is not being hypocritical. They aren't the ones with a monopoly.
Posted by: RIchard Kuo | May 02, 2006 at 03:46 AM
Google is already getting desperate:
"Google Spams SpreadFirefox to IE Users"
http://poptech.blogspot.com/2006/04/google-spams-spreadfirefox-to-ie-users.html
Posted by: _ | May 02, 2006 at 01:36 PM
I think you miss the point here Mr. Dodge. Google is simply stating that Microsoft makes it difficult for users to make a switch to a different search engine.
It makes a difference to me as a user if I can choose easily what search engine I use embedded within the browser.
Sadly, this is to me another step Micosoft has taken to attempt to recover a market they are losing, and taking that step the worng way. It would be better to try to win the market by having the better product.
If people are given the choice between browsers, people will most likely choose Firefox and use Google as the embedded search engine (event thought they have several options to easily switch to).
Thanks for you blog, but you have made some critical mistakes.
-Russ
Posted by: russ c | May 02, 2006 at 02:57 PM
First.
Microsoft is a CONVICTED MONOPOLIST!
Second.
Google is simply reminding the DOJ that Microsoft is STILL BOUND by the settlement terms that the DOJ has been kind enough to turn a blind eye for the last few years.
Third.
NOTHING. I REPEAT. NOTHING is easy to change in Windows and especially in Internet Explorer. But even if you manage to change your settings they will most likely get reset with one of the next SECURITY UPDATES!
Posted by: Matt | May 02, 2006 at 03:40 PM
So I just instaleed FF 1,5 and IE7 to compare them.
It appears that adding search engines and changing the default search are about the same on both browsers, close to identical procedures and about the same effort. MSN is listed by Mozillia, Google (currently) by Microsoft.
The list of search engines appears to be larger at Mozillia/FireFox, and it looks to be easier to add an engine not on the list to FF (a mouse click) than to IE7 ("All you need is to run the following script on your page: window.external.AddSearchProvider(‘URL’) ").
IE7 directly supports removing an engine from the list, while FF takes an extension (listed and linked to on the addition engines page) to have that functionality.
IE7 is more trouble to install, taking 3 to 4 times as long as FF, plus requiring a reboot (well, 2 reboots, but one was Windows itself not getting everything set up so as to make itself happy) Obvioulsy this will be less of an issue on new computers with preinstalled MS software, could be annoying for updates.
Switching the IE7 default to Amazon and typing 'MSN' got the result "MSN.com This item is currently not available. ", which would seem to be a poor way to start off their new relationship.
Posted by: scott | May 02, 2006 at 04:34 PM
Your post misses one very important point. Microsoft is using their monopoly in the operating system market to try to gain a monopoly in the internet search market, just like they previously and successfully used their operating system monopoly to restrict competition in the browser market (remember Netscape? No? Exactly.) Firefox and Opera do not have a monopoly in either market and thus the same argument cannot be applied to them. Your post is clearly compared apples to oranges, while Google has caught Microsoft tossing out the same rotten apples at its newest real competitive threat.
Posted by: Blue | May 02, 2006 at 04:46 PM
Matt, have you ever used IE7?...didn't think so.
Anyway, while we're at it, ie7 setup should give you options. But we can't stick with it just asking you if you want google or MSN as default, cuz that's not fair. It should include all the possible search engines (even if they are just reselling other engines' searches). You know: AOL, Ask Jeeves, Netscape, Altavista, etc. What if someone wants something like Wikipedia as the default...well we can't forget those sites so add in wikipedia, howstuffworks, about.com, etc. Wait, maybe this could get annoying.
Ohh and another idea. We should sue Apple for defaulting to iTunes with iPods, they gotta have a high percentage share of the MP3 Player/Mp3 downloads market...it's just not fair.
Posted by: K | May 02, 2006 at 04:50 PM
Oh. By the way, the only real default search for firefox is the last search used, which means that changing the default is as simple a choosing a different search provider. You don't even need to delve into any system settings to change the default search or add a new provider to use. This is all still extraneous though as per my previous comment on the anti-competative practices of microsoft.
Posted by: Blue | May 02, 2006 at 04:57 PM
the main difference is that Microsoft is both owner of the search engine and the browser, an thus other companys can't even try to be the default search, on the other hand, google doesn't own opera, firefox (open source, son no one should be called the owner) and even less Apple with their Safari browser, so they just are the default search because these companys believe it's the best search engine, or google pay them to be the default engine, but anyhow they compete freely with other searchs engines, Microsoft could pay these browsers to be the deaful, the same way yahoo can do it, and they should have the same possibilities than google of being picked. On the other hand, in IE7 clearly nor google nor yahoo have the same choices of being picked than the MSN own search engine, so in that case the choise is, a) split the MSN search bussiness, from the IE bussines (one have to go out of Microsoft) or b) allow the user to choose wich is their preffered default search engine
Posted by: bgs | May 02, 2006 at 05:23 PM
"In fact more than 25 independent bloggers have written stories on this"
25!!
Wow.
Now how many have written about how horrible Microsoft is? 25,000? 250,000?
The point is google plays fair and you guys don't. If you had then there wouldn't be all these other companies banding together and discluding you from the party.
You want people to use your service more? Make it better. Plain and simple. Don't try and force them.
Posted by: Mark | May 03, 2006 at 12:06 PM
From "Matt" : "First.
Microsoft is a CONVICTED MONOPOLIST!"
So what?
And Microsoft has paid out BILLIONS of dollars based on that.
In this country when one is convicted and served his time in full or paid the penalties in full, one is allowed to get on with one's life.
Going by the screeching of the rabid loony left Microsoft-hating vermin, if someone has been convited once in this country, they shouldn't therefore ever get a job for the rest of their lives, no?
Why don't you Microsoft-hating clowns go after BJ Klinton's erstwhile National Security Advisor Sandy "Burgler" (he of the government secret documents stufed up his pants notoriety) for a change?
Posted by: Smithy | May 06, 2006 at 03:19 PM
Matt : "Second.
Google is simply reminding the DOJ that Microsoft is STILL BOUND by the settlement terms that the DOJ has been kind enough to turn a blind eye for the last few years."
That is just too pathetic..even for you.
I suggets you actually go READ ths settlemment between the DOJ and Microsoft before you shoot off your mouth and spew out even more rubbish.
Hint : The settlement does NOT mention anything about allowing a company with 50% of the search market (Google) to force users of Firefox browswer to use Google search and force buyers of Dell computers to use Google search, while at the same time preventing Microsoft from setting Microsoft serach as the default for a TEST IE 7 that has not even gone live yet.
The days when Oracle, Sun and Netscape BRIBED the BJ Klinton adminstration to terrorise Microsoft is gone for good.
Now we have a a pro-business regime in power, that refuses to give in to the ranting loony left crazies of America.
Get used to it.
Posted by: Smithy | May 06, 2006 at 03:28 PM